Job #: 2026-63

• TWC Job #: 16995473
• Travel Required: 50%
• Monthly Salary: $5,000.00 – $6,112.42
• Position Location: Austin, TX
• Group Step: B22
• Class: 1825
• Status: Open

Marketing Specialist – Austin, Texas

The Office of the Governor is looking for a Marketing Specialist (Marketing Specialist IV) to work within the Economic Development and Tourism Office – Travel Texas.

Who We Are

The Office of the Governor works to build a healthier, safer, freer, and more prosperous future for all Texans. We are located primarily within the Texas State Capitol Complex in Austin.

What You’ll Earn

The salary is $5,000.00 – $6,112.42 a month ($60,000.00 – $73,349.04 a year).

Benefits include medical insurance, sick leave, and vacation leave. Also, State of Texas employees are eligible for a defined retirement plan. Learn more: https://www.ers.texas.gov/Active-Employees/Health-Benefits

What You’ll Do

This position performs advanced (senior-level) marketing and administrative work required for coordinating activities in international travel industry sales, public relations, and marketing areas. Promotes Texas as a premier travel destination in international markets to travel trade professionals, travel media, and consumers. Work involves organizing travel trade missions, travel trade shows, familiarization tours, media tours, educational seminars, and cooperative projects with tour operators, airlines in target markets, and with Texas tourism partners. Serves as a source for questions and problems from tourism staff, contractors, and tourism partners.

• Plans, coordinates, and implements special events. These may include but not limited to trade show exhibitions, trade missions, educational seminars, speeches, interviews, consumer and trade promotions, and/or any other special and related promotion that increases the awareness of Texas as a premier travel destination in the target markets.
• Analyzes international travel market studies to decide focus of the marketing, media, and travel trade programs.
• Reviews, edits, interprets, and composes reports and special publications, including collateral and advertorial copy.
• Researches and develops strategies and plans that identify marketing opportunities and new project development.
• Measures the effectiveness of marketing, advertising, and communication programs and strategies.
• Prepares promotional materials for small business events, webinars, investment and trade promotion missions, shows, conferences, conventions, etc.
• Designs, reviews, and edits promotional materials for marketing effectiveness.
• Responsible for oversight and direction of activities of contractors.
• Coordination and solicitation of Texas partners’ participation in advertising, marketing, and public relations activities in target markets.
• Coordinates with contractors on international media and marketing activities, i.e., interviews, seminars, presentations, editorial, press releases, media kits, and general dissemination of state tourism data, promotional material, and marketing activities.
• Coordinates shipments and distribution of promotional and collateral materials to international markets.
• Assists with tracking results of marketing, travel trade, and media relations efforts.

• Responsible for lead fulfillment and distribution to state tourism partners.

How You’ll Qualify

• High school graduate or equivalent; and
• Four (4) years of professional experience in planning, development, and execution of international travel industry marketing, travel trade promotions, and media relations.

Note: Experience and education may be substituted for one another on a year-for-year basis.

You’re a Great Fit with

• Graduation from an accredited four-year college or university with a degree in journalism, public relations, marketing, communications, or communications-related field;
• Fluency in the Spanish language; and
• Ability to communicate in Portuguese.

How to Apply

To be considered, please complete a State of Texas Application for Employment and resume, and apply online at www.workintexas.com. Paper applications and resumes are not accepted in person or via email.

Veterans

Veterans, Reservists, or members of the Guard can compare this position to Military Occupations (MOS) at the Texas State Auditor’s Office.

Submit a separate application and resume for each position that you are qualified.
In Work in Texas, search for Office of the Governor job postings by the “Agency Job ID” listed as “Job #” on the position description – or – using the Texas Workforce Commission (TWC) assigned posting ID number, listed as “TWC job number” on the position description.